Auspicious Owl Group
Auspicious Owl Group
Franchise Wisdom. Aligned Value Creation.
Franchising has long stood a foundation about people, relationships, trust, and shared success. But as billions of dollars in institutional capital have flowed into the industry, a misalignment has formed between the language of finance and the culture of franchising. Numbers and narratives are talking past one another, and the foundation that once made this business model so resilient is starting to fracture.
Auspicious Owl Group was founded to bridge the gap between operations. Led by Susan E. Black-Beth, a 30-year franchise veteran who has been a franchisee, franchisor, investor, advisor, and board member, we help franchisors, investors, and advisory councils navigate the intersection of capital and culture. We educate, advise, and connect the people shaping franchising’s future while protecting the foundation that built this industry and preparing it for what comes next.
Our mission is simple: to help the franchise community thrive with clarity, integrity, and wisdom. Because growth is only sustainable when it is built on relationships that last.