Speaking

Where wisdom meets candor and experience meets action.

With more than thirty years of experience across every corner of the franchise industry, Susan E. Black-Beth brings a rare and refreshing perspective to the stage. She has been a franchisee, franchisor, advisor, investor, board member, and coach, giving her a panoramic view of what it takes to lead and grow in an evolving business landscape.

As the Founder and CEO of Auspicious Owl Group, Susan helps leaders bridge the gap between capital and culture. Her message is grounded in integrity, experience, and optimism, qualities that define her as both a leader and a Franchise Activist.

Susan’s speaking style is equal parts insight and authenticity with humor and heart. She invites audiences to think differently, to ask hard questions, and to find wisdom in both their wins and their losses. Every keynote, panel, or fireside conversation she leads is designed to inspire reflection and spark action.